NEXA RELIABLE INDUSTRIES
EXCLUSIVE. PREMIUM. CLASS.

Maruti Suzuki has consistently led the industry in terms of reach, depth and quality of sales and service network. The high level of customer satisfaction at the network has contributed to the Company achieving a market share in the range of 50%. To attain its medium term goal of two million annual sales by 2020, the Company is taking new initiatives in all areas of business.

NEXA is one of the major initiative. The Company is reaching out to new segments of customers emerging in a changing India. Over the years, Maruti Suzuki has relied on customer feedback to introduce new products to cater the need of new categories. It was also the first to offer a bouquet of “solutions” to customers (insurance, finance, trade-in of pre-owned cars) at its dealerships. The next step is taking the lead in offering customers a NEW EXCLUSIVE AUTOMOTIVE EXPERIENCE by introducing NEXA.

Customer feedback and surveys have shown there is a growing segment of car buying Indians who desire and value personal care, warmth and attention in their car buying and ownership experience. They want people, technology, showroom ambience and processes to come together and offer them a “premium experience”. These customers want to be pampered! NEXA is designed for this segment of customers.